I have a 7 month old baby who has been a distracted nurser since about 3 months. She continues to gain weight appropriately, so she does get enough to eat, but getting her to eat what she needs is a challenge. I had been doing frequent (every 1 1/2-2 hours) shorter (about 7-10 minutes) feedings. I tried a quiet, darkened room to get her to focus, but she will still eat well for a minute or two until she's not very hungry any more, then eat for a few seconds, look around, eat for a few seconds, look around, and finally refuse to re-latch and pull away to look around. A nursing cover or blanket over her just annoys or entertains her - she'll pull it off to look around or treat it like I'm playing peek-a-boo with her. I tried giving her something to hold onto like a soft cloth or my finger. At night she'll eat (with more pauses in her sucking) for up to 20 minutes.
Recently the distraction has gotten worse and she is increasing the frequency and length of night feeding. At first I attributed it to teething, but her gums no longer seem to be bothering her and the behavior is continuing. I am currently attempting to space her feedings out to see if getting her hungrier will help, as well as decreasing her solid intake (about 3 oz. at 2 feedings up until this point). She has gone from insistently demanding food during the day to just wanting to play all day and insistently demanding food during the night (waking up screaming and not being calmed by anything other than nursing even when she knows how to get her pacifier and settle herself back to sleep and does at some wakings). She's not reverse cycling because she sleeps much more at night than during the day, but she seems to be getting an awful lot of her calories at night.
I'm fine with feeding her at night as needed, but I would like to encourage her to get the majority of her calories during the day.