We're about to have our first child and I've been thinking alot about the personal brand of my future children. I'm wondering what strategies to use for securing a domain name (skip to the bottom to see my specific questions).
I already have my full name (eg, brandonallen.com) and will be buying my son's as well but I can see how that will be limiting in the near future and I might not be able to get a domain using the same pattern for all of my future children. Also it makes email kind of weird (ie; firstname.lastname@example.org).
I decided it would be best to establish a single domain where I can setup websites and email (eg, brandon.allen.com, allen.com/brandon, email@example.com) but have only been able to secure the .co and .name TLDs (eg; allen.co and allen.name) and I don't really love either one. My personal preference would be .org or .me but those are already taken.
So I started thinking about modifiers and came up with the following:
Pro: This is how people naturally refer to us ("Let's go over to the Allen's"), works for email (firstname.lastname@example.org), works well for a website using sub-directories (theallens.org/brandon).
Con: I don't love the use of the word "the", doesn't work for a website using subdomain (brandon.theallens.org)
Pro: Ties in with a family tree imagery, works for email (email@example.com), works for well for a website using sub-directories (allentree.org/brandon), doesn't modify the actual family name
Con: I feel using the "tree" modifier is a little gimmicky but not as bad as others, doesn't work well for a website using subdomain (brandon.allentree.org).
Pro: Short and very close to the actual name, works for sub-directory website (allens.org/brandon)
Con: Doesn't work for sub-domin website (brandon.allens.org) or email (firstname.lastname@example.org)
I was feeling pretty good about using a modifier but then I realized that using a first name for the email, subdomain or sub-directory of a website, etc is limited because eventually two people will have the same first name and family name. In order to accodomidate both I would have to use a different stategy such as using initials instead of first names.
Given all of that, below are my specific questions.
- Do you agree that securing a single domain for everyone in the family to use (theallens.org/brandon) is better than giving each their own domain name (brandonallen.com)?
- Are there better modifiers for a family domain than the ones I've suggested?
- Are there better strategies for dealing with first name collisions?
- Are there better strategies overall for securing my family member's personal brand (maybe I should just have my kids use the Facebook or About.me when they're old enough)